Robert Halfon suggested yesterday that the Conservative Party should re-badge itself as the Workers Party. The idea of re-naming the Party isn’t new: indeed, the centenary of the re-naming of the Conservatives took place only last year – see Lord Lexden’s paper on the matter.
In 1999, William Hague was reported to have ditched a plan to rename the Party the Modern Conservatives. Last year, Nick Boles suggested that some Tories should stand in the next election as National Liberals. Murdo Fraser has floated re-branding the Scottish Conservatives.
Halfon was clearly putting his finger on a problem that’s also worrying David Skelton of Renewal and Blue Collar Conservatives – namely, the relative unpopularity of the “Tory Brand“. Hence this snap straw poll: what do you think the Conservatives should be re-branded as? Here are five starters:
Yes, yes: we know that you can do much, much better. All suggestions below will be faithfully forwarded to Grant Shapps…
* Copyright: Tim Montgomerie.