Polling on Europe suggests that people love to see it criticised, but are nervous about breaking away.
I doubt whether the ‘Vote UKIP, get Miliband’ slogan is quite as powerful as Tory strategists believe.
Continuous polling may be dull, but it’s valuable, because it provides plenty of reliable information that shows you what’s really happening.
The idea of a permanent revolution spurred by an anti-big business Conservative government is a nightmare on a par with Miliband’s anti-capitalist rampage.
Strong victories for strong leaders are usually the hallmark of a crisis, not of a successful country (which the UK surely is).
It was one thing to have a new constitutional arrangement for five-year terms in 2010. It may be another if everyone is tired, unhappy and rebellious in 2015.
The reasons why it’s difficult for Cameron to win outright still endure – though a late surge of reforming energy could make the difference.
My own conclusion is No. A higher proportion of UKIP supporters admit to racist views than of the other main parties, but it is clearly a minority.
Polling that I conducted on UKIP this week suggests that multi-party politics is winning support.
If the polls in 2015 suggest a Tory majority is undeliverable, the Party’s conventional election campaigning will be thrown off balance.
There is surely no problem with an Etonian being prime minister. Voters are not so chippy. But the “two-toffs” problem cannot be lightly dismissed
Neither the Conservatives nor Labour have the capacity to replicate the American President’s campaigning success of 2012 in our own election of 2015
The voters currently captured by the Party are more concerned about energy prices and immigration than about the EU.
Yes, younger voters are harder-edged, but they also believe that government has a big, positive role to play in their lives.
The numbers are clear – and neither of the main parties should be popping the champagne.