More unites these two voter groups than commentators suggest. The Government should be confident in crafting a message that appeals to both.
Another Conservative leader could be doing far better than the Prime Minister is.
Right-wing commentators and MPs pinning their hopes on a crusade against green levies will be shocked to find voters support the Government’s ambitions.
They are not against rich politicians, as long as any success is earned fairly. The Chancellor’s greater vulnerability is the cost-of-living crisis.
The Government may have begun to address the cost of living crisis, but the public believe that it has done nowhere near enough.
Though it is early days, events in Ukraine may have reduced the public’s blame for the government for a decline in living standards.
He is still viable with the public if he is constantly compared to Starmer as the alternative.
Radical devolution and a new focus on HE and FE are among two things that can help the Government achieve its aims.
Ministers will be on much surer ground if they justify change on the basis of social habits.
There are few institutions that do more to bolster the civic pride of many towns and cities than the local club.
There are a number of indications that compliance wouldn’t as be as good as perhaps anticipated.
From business rates to statues, reviving the town high street is a key demand of working-class voters.
Polls show they’re more in favour of lower taxes than professionals and believe that much of Government spending is wasted.
Simply put: the party needs to “prove” it has cut to the bone to justify existing or higher taxes.
This agenda will be absolutely crucial if ‘levelling up’ is ever to become something meaningful to people on the ground.