Conservative MPs should not sit idly by as their party’s ratings sink to the mid-30s and below. There’s reason to think the change isn’t temporary.
And those that never were, such as 1978, 1991 and 2007. Prime Ministers tend to make the opposite error to that of their predecessors.
The shock over the overall result has distracted us from how remarkable some of each party’s gains really were.
As time passes, a decreasing slice of the electorate has any experience at all of old-fashioned socialism. And the argument that it doesn’t work cuts little ice.
People listened to John Major when he was responding to hecklers.
Most produce results that are more or less what a reader of opinion polls and other electoral data might have anticipated a few months in advance.
Major’s success was the polling companies’ failure. This time, Cameron must deliver more.
7.3. 25-35. 1992. And – last but not least – 9.