The term is used to understand the views of people living in traditional Labour heartlands. But it’s more complicated than that.
The unrebuttable fact is that the Prime Minister is in breach of her word, and that the collapse of trust in the Party threatens to be terminal.
Conservative MPs should not sit idly by as their party’s ratings sink to the mid-30s and below. There’s reason to think the change isn’t temporary.
Wages are growing at their fastest rate for ten years, and employment is at a near-record high. But qualifications are necessary…
The Tories have been ahead only once since the summit, though the shift away from them has flattened out.
The country remains divided poll-wise into two unarmed camps. One cannot stick the Conservatives at any price. The other is unified by its fear of Corbyn.
YouGov is currently showing the Tories ahead more often than Labour.
The longer no party can gain no more than about a third of a vote, the louder the debate about changing the system will become.
One way of thinking about the next election is that it will pit a fear of Ed Miliband against a dislike of the Conservatives.
It was one thing to have a new constitutional arrangement for five-year terms in 2010. It may be another if everyone is tired, unhappy and rebellious in 2015.
Four at the same time showing the Conservatives and Labour battling it out for top billing is worth noting
Crunch the numbers from the last year, and Labour’s lead is going down, down, down.