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Free laptops for EU conferences. Town Hall Pravdas. Plus a “Brewery and Visitor Centre” on the Isle of Wight.
The term is used to understand the views of people living in traditional Labour heartlands. But it’s more complicated than that.
Labour has not yet found a way to beat the Prime Minister, but it does sometimes force him to play safe.
So how do we get more good, high-paying jobs into poorer areas? One specific opportunity relevant in a lot of Red Wall seats is advanced manufacturing.
Residents want low taxes and regular bin collections, not big PR budgets and regular spin.
The straight-talking people of Yorkshire would seem to be impatient with the delays and obfuscations over Brexit.
In the third piece in our three-part mini-series, the Thirsk and Malton MP explores how the North East might help the One Yorkshire dream to come true.
In other words, let us do things a bit more like everywhere else in the world and a bit more like we used to in the UK.