Activists were asked to trust in a targeting analysis that proved to be based on flawed data and assumptions that were overturned by the manifesto.
It is worth looking at where we were successful, and what went right, in the hope we can replicate that, and secure better success at the next general election.
Continuing our ConservativeHome series on the key contests in each region or nation.
The selections in the two Tory-held seats to date have both been won by women; and there is at least one woman on the shortlist of every such seat yet to select.
All the latest candidate selections, shortlists in key marginals and details of tonight’s contests.
Shortlists for Wirral West, Ealing Central & Acton, Chorley and Bristol East. And selection results in Blackpool South, Darlington and Eltham.
The seats being fought were last contested in 2012 after the Pasty Tax Omnishambles Budget.
We can’t win a workable majority without breaking through in more seats in the urban and suburban North and Midlands.
In the aftermath of the election, we revisit our regional profiles to see how the parties fared compared to expectations.
In the first of our series looking at May’s electoral battlegrounds, we explore the fierce fights which are taking place across the North West.