Both the agricultural sector and Conservative voters agree with the post-EU push to ensure more high-quality British food is sold and consumed here.
But without a clear green direction of travel across all these policies, there could be negative political consequences
Jacob Rees-Mogg faces an uphill battle against entrenched attitudes in almost every relevant department.
The question is why the UK is being so timid. is it Johnson, ministers or the Blob? Let’s consider the options.
The Government must ensure that domestic regulation and international trade agreements help the sector go green.
If we allow Britain to get locked into Brussels’ agricultural orbit, it will cost us both export opportunities and higher prices in the supermarket.
It is deeply dangerous for discussions around this sector to not only exclude half of the population by gender, but ignore wider demographic change.