Whether you are taking part in frequent litter picks or organising community events for pensioners, being a visible member of the community is crucial, if you are to buck the national swing.
It is easy for Government to say use brownfield sites – but when none are available we have a big problem.
The doorstep conversations were taking 15 or sometimes 20 minutes. This was absolutely necessary. We had to rebuild trust.
There appears to be a correlation between Conservative success and a stance that shows you support the democratic wishes of the people.
Continuing our series, this week we look at the solid Conservative performance in the East Midlands.
UKIP look set to hand Labour a string of critical marginals in the close-fought two way battle for this region.