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If the campaign management were outsourced, as recently, who would take it on? And if it weren’t, could CCHQ really cope?
This negative Toryism can eke out victories against average opponents, but it is no guide to winning well – or at all at a time when capitalism is being questioned.
Win or lose, the London Mayoral candidate now needs to show the message discipline of a conventional candidate…without losing his individualist charm.