Our survey of the electoral battlefield kicks off with the East Midlands, where Labour and the Tories go head-to-head with minimal interference from smaller parties.
Amidst the gathering leadership election debate, there is a lack of focus on who such voters are and where they live.
Continuing our series, this week we look at the solid Conservative performance in the East Midlands.
UKIP look set to hand Labour a string of critical marginals in the close-fought two way battle for this region.
St Austell & Newquay, Hampstead & Kilburn, Great Yarmouth…what Shelter found, using Lord Ashcroft’s polling as the basis for our research.
Some figures, courtesy of Ian Warren of Election Data.
We have not yet reached the point at which the Tory losses end. But remember: these surveys are a snapshot, not a prediction.
Plus: This week’s focus groups with undecided voters in Northampton and Cardiff; and what would the party leaders do with a Friday night off?