The temptation to respond to dirty tactics can be overwhelming. But those who believe them would often never vote Conservative anyway.
We are easing burdens on small business, fighting crime, cleaning town centres, and deterring illegal traveller encampments.
The local Conservatives launch a manifesto of vision, ambition, and aspiration for May 2020.
The way our Council meetings are presided over makes Speaker Bercow look impartial.
How bad is the prognosis for urban Conservatism? Will there be a fightback outside of London? Will the Liberal Democrats show signs of life? Some potential clues.
For many voters, local elections boil down to which party will provide the best possible services at the lowest possible cost.