Countries need a balance of self-criticism and self-confidence. People are often called on to act for a greater good. But if Britain is shameful, why bother?
In all, there are 30 new entries in the whole list, one down on last year and two down on the 2016 record of 33.
Yes: there was nothing I could do to stop Sean Spicer from being an utter dick. Plus: Guido’s recovery, the Tory Chief Whip’s troubles…and Mamma Mia 2.
Plus: Thither goes Harry Cole – to the Sun. Here comes Tim Montgomerie – on a diet. And: Tracey Crouch, sports mastermind.