His plan for 2024 is to say: “I may not be most exciting politician in the world. But I’m the more reliable of the two before you. What I promise I then deliver.” It’s unlikely to be enough on its own.
Voters aren’t used to a world of rising prices and interest rates, and their hearts and minds are up for grabs.
If the opposition can make the campaign about whether Hungarians want to be in the West, they have a chance of winning.
She may appear to present a softer target than he does, but she has never been afraid of fighting her corner.
In his foreword to our new Policy Exchange paper, John Howard urges the Prime Minister to “seize the moment”.
The new Prime Minister will inherit the worst political legacy in living memory – with the very barest of working majorities.
If the campaign management were outsourced, as recently, who would take it on? And if it weren’t, could CCHQ really cope?
Johnson’s first biographer confesses to feelings of bemusement, even incredulity, at the recent turn of events.
He says he’s best placed to deliver Brexit, slash corporation tax and beat Corbyn. And adds “I am not going to criticise Boris for going to a posher public school than me.”
MPs and activists should be asking themselves a big question: what is it that made him popular in the first place?
With Lynton Crosby, Andrew Feldman, Ben Houchen and Amber Rudd – on June 18, livestreamed on this site.
The more one thinks about it, the more problematic it becomes.
A new study of the 2017 general election shows May failing to insist on a message and a manifesto which supported each other.
Australia’s former Prime Minister knows all about trade deals – and can supply insights both from his experience and an international contact book.