MPs and activists should be asking themselves a big question: what is it that made him popular in the first place?
With Lynton Crosby, Andrew Feldman, Ben Houchen and Amber Rudd – on June 18, livestreamed on this site.
The more one thinks about it, the more problematic it becomes.
A new study of the 2017 general election shows May failing to insist on a message and a manifesto which supported each other.
During the weeks and months ahead, Conservative MPs will need to use their heads as well as their hearts to reach the Brexit winning line.
They want to know that their political leaders aren’t racist or judgemental or stuck in a 1950s parody – but they aren’t interested in hearing about these ideas primarily.
“The low point of the Conservative campaign has followed the manifesto launch,” we wrote. “The social care policy tanked, and Tory poll ratings fell with it.”
There is no case, however, for drift – for the partnership with the firm to carry on as though nothing much has changed since last June’s disappointment.