The former Health Secretary, and newfound star of reality TV, seems oblivious to the air of bogusness which hangs over so many of his claims.
Retraining older workers wishing to renew their careers, is a priority. There is a lot of hidden talent.
It will take time to rebuild confidence in what has become a very disappointed and sceptical electorate.
It will be a strong voice for an area with a growing population. Providing new housing and infrastructure is essential for it to thrive.
The recent drive, apparently coordinated between Paris and Berlin, to push Ukraine for a compromise settlement must be resisted.