The Government’s support has seen the UK make incredible strides in slashing smoking rates. But without regulatory change, this progress will be at risk.
We hope over the coming years that our alternative nicotine products will continue to help many more adult smokers to make the switch.
A Better Tomorrow™, one where smokers who would otherwise continue to smoke switch to less risky alternatives, such as vaping, is once again within reach. We must grasp this opportunity with both hands, or risk it slipping between our fingers.