Britain has seen a complete subversion of incentives, a welfare state so generous that it is almost nonsensical to work, and an employment system so litigious and so costly that it simply does not make sense for businesses to take on more staff.
With more and more talented young people fleeing to Dubai or to the USA to avoid the taxman, we need to as the Conservative party, to pitch them a reason to stay. We used to, and still can, tell a convincing story of opportunity and optimism.