Being the serious party that has a credible plan to confront the challenges the country faces should be our message to voters.
Brexit is no longer the salient issue it once was and we should avoid looking obsessed by it. Instead, we should focus on holding Labour to account on the key issues and highlighting their failures.
By the next election, one in six of our voters might have passed away and current polling shows little evidence young people are replacing them. Boldness is needed in our policy to cut through to a group that has largely stopped listening to us.
The public is not enthused by Sir Keir Starmer, and victory in 2029 is much more possible than the headline seat totals suggest – but only if we look outside ourselves.
We want to bring One Nation Conservative ideas outside of Westminster and show how they can benefit voters at a local level.