A fresh face can be distinctive, and you can bring qualities that will make you stand out from the crowd. This can be reflected in areas like your social media activities and constituency work.
Where the Tories have rallied in Scotland, Labour appear to have done so here. There is a broad range of possible Conservative targets, but only a few anticipated gains.
Amidst the gathering leadership election debate, there is a lack of focus on who such voters are and where they live.
The Conservatives come to a deal in Moray – but miss out in Cornwall and Dumfries and Galloway.
The Party will also be sharing power in a number of Scottish local authorities.
They take place three months from tomorrow – as will Birmingham’s mayoral election and that Surrey council tax referendum.
Also: SNP under unprecedented pressure over bridge closure; Foster set for coronation as DUP leader and First Minister; UKIP on the rise in Wales as Labour fall back; and more.
Another region, another strong Conservative result against a mismanaged Labour campaign plagued by local miseries.
Also: Labour MPs promising on the doorstep not to ally with SNP; more bad news for Welsh Labour as support for more powers slumps; Irish Government legalises drugs by accident.
A big lesson from the sum of recent Lord Ashcroft Polls is that the balance between Labour’s strength in England and its weakness in Scotland could be decisive in May.
What drives voters most? What are each party’s strengths and weaknesses? And what is going on in the battleground seats?
The third piece in our series examines the four-way battle for the hearts and minds of voters in Wales.